Who publishes Mori
Mori is built and published by Aariz Rasheed, an independent iOS developer. It is not a company with a nutrition department, and it is worth being straightforward about that: the person behind the app is a software developer, not a dietitian or a clinician.
That shapes how this site is written. Nothing here is presented as clinical advice or original nutrition research. Where a page states a fact about energy, labels, or measurement, it cites a public authority and links to it, so you can check the source rather than take our word for it.
What Mori is
You describe a meal in ordinary words. Mori turns that into an editable estimate of calories and macros, and keeps it beside the meal and serving details that give the number meaning. The estimate is a starting point you correct, not a measurement.
The guides and calculators on this site exist because the awkward parts of food logging are rarely the app itself. They are portions, labels in the wrong units, meals someone else cooked, and weeks that do not look like each other.
Where the numbers come from
Factual claims on this site are sourced from public reference bodies rather than from the app:
- USDA FoodData Central for food composition figures.
- NIST for the definition of the calorie.
- FDA, NHS and FSANZ for how nutrition labels are declared in different markets.
- NIDDK and CDC for energy balance and physical activity context.
How Mori itself produces a meal estimate, and where that estimate goes wrong, is set out on the method and sources page.
How these pages are written
A few rules the site holds to, mostly so you know what you are reading:
- Sources are named and linked. Vague appeals to "studies show" are avoided.
- Estimates are described as estimates. No page claims Mori is accurate to the calorie.
- No ranked "best app" lists, no comparison tables scored in Mori's favour, and no invented reviews or testimonials.
- Numbers in tables are checked against their source before publishing, including the arithmetic in worked examples.
- Every page covering intake carries the same limits: it is general information for adults, and it is not for children, pregnancy, breastfeeding, eating-disorder treatment, or clinical care.
Pages are dated with a review date. When a page is corrected, the date changes.
What this is not
Mori is a journal, not a medical device, and not a diagnostic or treatment tool. It does not know your health history and cannot tell you what you should eat.
If you need an intake target set for a medical reason, or tracking has started to feel compulsive or distressing, that is a conversation for a qualified clinician or registered dietitian rather than an app. Nothing on this site is a substitute for that.
Contact
Corrections and questions are welcome, particularly if you think a number on this site is wrong. The support page has the contact address and what to include. If a factual claim here is mistaken, say so and it will be fixed and re-dated.
See also the privacy policy and terms of service.